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2012 BMW M5 irks Welsh seagulls with a romp in the sand
Filed under: Sedan, Performance, Marketing/Advertising, Videos, BMW There are many number of ways you can support your country's athletes heading into the Olympics. You could watch them on television....
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BMW plan to provide 4,000 cars to Olympic dignitaries in London triggers...
Filed under: Sedan, Etc., BMW, UK, Luxury The problem when a bunch of bigwigs want to do something good for the environment is that they won't stop being bigwigs in order to do it. Getting a lot of...
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Mini celebrates London Olympics with new Bayswater and Baker Street special...
Filed under: Etc., Hatchback, Mini, UK, Design/Style With the Olympic Games coming up this spring, BMW is keen to leverage its sponsorship. And since they're taking place in London, England, the German...
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BMW The Ultimate Performance video series profiles four Olympians
Filed under: Motorsports, Marketing/Advertising, BMW, UK, Luxury BMW has again put filmmakers behind the lens to add some entertainment to the corporate cause, and the results are worth watching. BMW...
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BMW delivers first 40 of 4,000 vehicles destined for London Olympics
Filed under: Marketing/Advertising, BMW, UK We couldn't fault you if it came as no great surprise that BMW was the main automotive sponsor of this summer's Olympic games in London. The Bavarian...
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BMW lends its wind tunnel to test the Olympic torch [w/video]
Filed under: Motorsports, Marketing/Advertising, Videos, BMW In between bouts of Olympic games, the official torch that traditionally kicks off the opening ceremonies makes the long journey by a relay...
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BMW unveils armada of vehicles for London Olympics
Filed under: Marketing/Advertising, BMW, UK Sponsoring most events is pretty straightforward for any company: fork over the right sum of cash and you're the new official automaker/timekeeper/jelly...
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Mini "Britalian Job" celebrates London Olympics with sendup of heist film
Filed under: Performance, Etc., Marketing/Advertising, Videos, Hatchback, Mini, UK, Celebrities Mini is gearing up for the Olympics in a big way. The company has released a short film featuring a...
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Mini reanimates Rocketman concept for London Olympics, is it reconsidering...
Filed under: Concept Cars, Hatchback, Mini, UK, Design/Style Has the Mini Rocketman concept really burned up like a fuse up there alone? Don't count it as grounded just yet, because while the last we...
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London's hydrogen buses grounded during Olympics due to security fears
Filed under: Government/Legal, UK Is hydrogen a dangerous substance? It is, during the London Olympics, at least. That's why the fleet of five H2 buses that usually carries passengers between Covent...
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London's special traffic lanes for Olympians branded 'Zil lanes'
Filed under: Classics, Government/Legal, UK, Specialty, Russia, Luxury The British have a unique sense of humor - think Monty Python and Benny Hill - and there's no reason that the 2012 Olympics...
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Olympics to use Mini Cooper R/C cars for javelin, discus retrieval
Filed under: Etc., Marketing/Advertising, Hatchback, Mini, UK, Humor, Specialty We can't help but cringe at the notion of 'product integration' efforts most of the time, particularly when it comes to...
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Here's Mini's R/C Cooper in action at the Olympics
Filed under: Marketing/Advertising, Videos, Mini There were requests from all around to see video of the electric "Mini MINI" radio-controlled cars that are being used to retrieve javelins, hammers,...
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Translogic learns how BMW kept the London Olympics rolling
Filed under: Etc., Technology, Videos, BMW, UK BMW was one of the biggest corporate supporters of the 2012 London Olympics, earning the right to be its official car sponsor. But it wasn't just ponying...
View ArticleNissan hopes to show off electric cars for London's 2012 Olympic bid
Filed under: Green, Nissan, Renault, Green Daily, Europe, UK, ElectricLast year during the Olympic Games in Beijing, Chinese automakers (and Germany's MINI) took advantage of their brief opportunity on...
View ArticleLondon to construct its own "hydrogen highway" in time for 2012 Olympics
Filed under: Green, UK, HydrogenMirroring California Governor Arnold Schwarzenegger's dream of a "hydrogen highway," London officials have announced their plans to construct a network of hydrogen...
View ArticleBMW delivers first 40 of 4,000 vehicles destined for London Olympics
Filed under: Green, BMW, Diesel, Electric, HybridWe couldn't fault you if it came as no great surprise that BMW was the main automotive sponsor of this summer's Olympic games in London. The Bavarian...
View ArticleBP's Wayne Helix is fuel dispenser of the future; on display at London Olympics
Filed under: Green, Biodiesel, Ethanol, UKBMW may have dibs on being the "Official Automotive Partner to the London 2012 Olympic and Paralympic Games," but that doesn't mean there aren't other...
View ArticleNissan hopes to show off electric cars for London's 2012 Olympic bid
Filed under: Green,Nissan,Renault,Green Daily,Europe,UK,ElectricLast year during the Olympic Games in Beijing, Chinese automakers (and Germany's MINI) took advantage of their brief opportunity on the...
View ArticleLondon to construct its own "hydrogen highway" in time for 2012 Olympics
Filed under: Green,UK,HydrogenMirroring California Governor Arnold Schwarzenegger's dream of a "hydrogen highway," London officials have announced their plans to construct a network of hydrogen...
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